Creative Expertise
A multidisciplinary approach to fashion, design and visual storytelling.
Combining over 20 years of creative experience with contemporary thinking, Simone brings together technical expertise, creative direction and strategic vision to develop distinctive concepts and compelling brand experiences.
Fashion design & development
From initial concept and fabric exploration to garment construction & collection development, Simone combines technical expertise with a distinctive creative vision.
Her approach brings together craftsmanship, silhouette, material innovation and thoughtful design to develop contemporary fashion collections and individual statement pieces.
Creative Direction & Brand Identity
From brand concepts, visual identity to campaign development and art direction, Simone brings together creative vision and strategic thinking to create distinctive brand experiences.
Her work spans fashion, branding and digital storytelling, developing cohesive visual narratives that connect with audiences across multiple platforms.
RARE CULTURE LONDON
Fashion styling & creative direction.
Fashion-led visual storytelling through editorial styling, cultural campaign concepts and distinctive brand imagery.
AYATÉ
Brand identity & Art direction.
Developing a contemporary luxury modest brand through creative direction, visual identity, editorial campaigns and cohesive brand storytelling.
DOUBLE SECOND
Digital campaigns & visual content.
Creating engaging fashion campaigns through AI-assisted imagery, creative digital content production for social media and visual storytelling.
Fashion styling & Editorial
Through fashion styling, editorial direction and hands-on garment development, Simone creates distinctive visual narratives that bring fashion concepts to life.
Her experience spans runway presentations, international showcases and editorial productions, combining creative vision with a practical understanding of garment construction, silhouette and presentation.
AYATÉ-Paris fashion week presentation, 2026
Fashion design | Garment construction | Creative direction
An original collection designed and constructed by Simone Connell, presented in Paris. Exploring sculptural silhouettes, expressive textures and contemporary elegance though a distinctive fashion narrative.
Barbican Fashion Editorial- London, 2026
Designer: Sacha Coull
Location: Barbican centre, London
A contemporary fashion editorial featuring sculpted silhouettes, experimental textures and dramatic proportions against the brutalist architecture of London"‘s Barbican Centre.
As lead stylist, Simone worked with designs by Sacha Coull, overseeing garment styling, silhouette refinement and on-set adjustments to bring the editorial vision to life
Lead stylist | Editorial Styling | Creative collaboration
Left: FINAL EDITORIAL- BARBICAN, LONDON
Right: BTS- LEAD STYLING
London Fashion Day- London, May 2026
Designer: Marnei.studio
Event: London Fashion Day, May 2026
A contemporary runway presentation featuring bold tones, sculptural draping and expressive silhouettes.
As lead stylist, Simone worked with Designer Marnei, overseeing garment styliing, silhouette refinement, and backstage adjustments to ensure a cohesive and impactful runway presentation.
Lead stylist | Runway styling | Creative Collaboration
FINAL RUNWAY — London Fashion Day, 2026
BEHIND THE SCENES — Lead styling, Garment fitting & last minute adjustments.
Digital content creation & social media marketing
From fashion campaign concepts to digital content production, Simone combines creative direction, visual storytelling and emerging technologies to create engaging brand experiences.
Her work includes short-form video editing, AI-assisted campaign visuals, product launch content and social media marketing, bringing fashion products and brand narratives to life across digital platforms.
SNOW STATE
AI Campaign Experiment
Digital content creation | AI-assisted video | Product storytelling
An experimental fashion campaign exploring seasonal storytelling through AI-assisted motion, product imagery and creative visual effects.
DOUBLE SECOND / CAMPAIGN VISUAL
Small Bag. Big Statement.
Digital Campaign & Product Storytelling
Creative image manipulation, visual direction and campaign typography.
DOUBLE SECOND / DIGITAL FASHION CAMPAIGN
ONE WOMAN, SIX DRESSES
Creative Direction | AI-assisted Film | Fashion Storytelling
Conceptualised, creatively directed and produced by Simone Connell, this concept-driven fashion film showcasing six “Double Second” dresses through one evolving visual narrative. Created using Krea.ai with SeaDance, the project explores AI-assisted motion, seamless outfit transformations and contemporary digital storytelling.
DOUBLE SECOND / DIGITAL CAMPAIGN VISUALS
Fashion Campaigns & Product Storytelling
Creative Direction | Digital Image Manipulation | Fashion Marketing
A selection of digital campaign visuals created for Double Second, exploring product-focused advertising and seasonal fashion storytelling. Combining visual composition, image manipulation and campaign typography to create engaging promotional content.
Luxury-inspired product advertising, incorporating creative image manipulation, dramatic lighting and campaign typography.
STATEMENT CLUTCH CAMPAIGN
Seasonal fashion marketing visual combining editorial styling, atmospheric imagery and promotional messaging for a new collection launch.
AW26 NEW ARIVAL CAMPAIGN
DOUBLE SECOND / DIGITAL VIDEO CONTENT
Behind The Shot
Short-Form Video Editing | Product Storytelling | Social Media Conent
Conceptualised and edited by Simone Connell using CapCut, this behind the scenes video reveals the creative process behind a Double Second clutch bag product shoot.
Combining product footage, transitions, text overlays and rhythmic editing, the video transforms behind the scenes moments into an engaging, social-first fashion content, demonstrating the journey from production to the final campaign visual.